Speaker: Alexander Pereira (CEO and Artistic Director, Teatro alla Scala)

Title: New Challenges for the Management of Cultural Institutions, in Particular for Opera Houses
Date: June 21, 2019

Location: NCPA, China

We built an academy to popularise professional art knowledge to art lovers of different professions around the world. At present, the academy has 1,800 students from different majors, including singing, dancing, symphony, etc. Among them, there are more than 400 students in the dance academy, and we also have a youth symphony orchestra. We have another institution whose main task is to set up projects. We have already set up some projects in Brazil, Bulgaria and other places, and last week we set up a project in Saudi Arabia as well. This programme will have 600 students. Some of them receive music education for the first time, and some come from conservatories. Through this joint partnership, we explore how to help people learn art.