Speaker: Matthias Schulz (Intendant, Staatsoper Unter den Linden)
Title: Increasing Accessibility to Opera—Taking the Staatsoper Unter den Linden as an Example
Date: June 21, 2019
Location: NCPA, China
Selected speech
To experience opera you don't need a big rucksack of knowledge. You can experience something incredible, something great without knowing a lot. To communicate and to bring it to the people is very important. Of course it's important to have moderate prices, and you have to find ways to work on the audience.We have a concert for Berlin. It's a concert free of charge. Tickets are distributed through social institutions. We have "Classic Card", as people under the age of 30 can pay 15 euros a year and then they can have last-minute tickets, and can get to operas with just 10 euros. It's even less than to go to the cinema or something. In Berlin, if you are 30 years old or younger, the price is definitely no reason for not to go to opera. This is something really absolutely important.
